What does Ruruku mean?


    (verb) (-tia) to draw together with a cord, bind together, lash, coordinate.

    In the context of a regional strategy for the Māori Economy, Ruruku means binding together towards a single kaupapa, the mahinga kai of the past and the mahinga kai of the future as the Māori economy grows.

    The reference to mahinga kai connects to the narrative of Māui fishing up the North Island (Te Ika a Māui), working with his brothers, innovating on the tools he used to overcome such a great challenge.

    What does the design mean?


    The design has tukutuku patterns on the top and bottom in the shape of niho taniwha. Tukutuku are the bindings within a wharenui and in this design they represent the many parts of Māori economy - the mana and strength of the region as well as the importance of whakapapa with Ranginui above and Papatūānuku below.

    What will happen with my feedback?

    This is the first round of engagement with Māori whānau, hapū, iwi, businesses and organisations. Feedback from these workshops will input into a draft strategy, which will be the topic of discussion for consultation in early 2020.

    What is the purpose of this mahi?

    The purpose of this strategy and action plan is to provide a point of co-ordination for the already significant economic activity underway at local, regional, iwi and organisation levels, and be a vehicle for enhancing or developing new ideas and collaborations. The strategy and action plan will be focused on supporting greater self-determination for Māori in realising outcomes, and will also highlight what is needed to ensure successful implementation.

    What are the Ruruku hui engagement events?

    In 2019 a number of hui were planned for the region in Pōneke (Wellington), Wairarapa ki te Tonga (South Wairarapa), Whakaoriori (Masterton), Te Awakairangi (Hutt Valley) and Taupo Pā (Plimmerton). These hui are designed to facilitate engagement for Māori communities of any age, background and interest, however there is a focus on rangatahi (youth) and Māori businesses. The hui are structured around a ‘Māori business canvas’ which identifies five ‘bottom-lines’, or outcomes: social, cultural, financial, environmental and political/influence.

    Who is involved?

    This initiative has come from Ara Tahi, Greater Wellington's mana whenua partnership forum. 

    Ara Tahi have appointed three mana whenua representatives onto an Ohu, to sit alongside Māori business and rangatahi representatives, on guiding process and facilitating engagement with Māori communities. A team from Victoria University Business School have also been contracted to support the development of the strategy and action plan.